LOS ANGELES (April 4, 2022) — ASACP, the Association of Sites Advocating Child Protection, is pleased to announce that VerifyMyAge (VMA) and VerifyMyContent (VMC) have become its newest Corporate Sponsor.

ASACP’s sponsors and members are among the industry’s most respected companies and serve as excellent examples of how corporate responsibility, ethical operation, and basic proactive measures help protect minors and other online viewers from accidental exposure to age-restricted materials.

VerifyMyAge and VerifyMyContent have a mission to make the Internet a safer place by providing safety-tech that delivers the best consumer experience without compromising the needs of a business.

VerifyMyAge is a global leader in age assurance technology, safeguarding children by providing frictionless and secure age verification and age estimation solutions for online products and services.

VerifyMyContent enables user-generated content platforms to provide a safe environment for creators, participants, and consumers of audiovisual content by utilizing a complex ecosystem of technologies to prohibit the publication of harmful and/or illegal content.

“As an industry-leading safety tech provider, VMA and VMC have undertaken many projects and entered into multiple partnerships to provide financial support, technical advice, and coordinate global lobbying efforts,” said Gavin Worrall, VP of Global Strategic Partnerships. “The work conducted by ASACP fits well with our mission to help make the internet a safer place for children.”

“We are pleased to be part of the solution,” Worrall added, “and look forward to helping members of the association and the wider adult community.”

ASACP Executive Director Tim Henning said that the nonprofit association relies on the continuing support from companies such as VerifyMyAge and VerifyMyContent, which are willing to assume a leadership role in the fight to keep children out of and away from adult-oriented materials.

“ASACP’s global family of sponsors take a forward-leaning leadership stance by doing the right thing and taking tangible action,” Henning said. “By supporting the association and its initiatives, our sponsors share in our decades-long success at improving the safety of children’s daily digital lives.”

ASACP sponsors such as VerifyMyAge, VerifyMyContent make possible the association’s 26-year record of success by underwriting its free resources, including market-specific Best Practices and a comprehensive Code of Ethics for businesses, app publishers, and all operators of age-restricted websites.

At the pinnacle of ASACP’s achievements are its RTA (Restricted To Adults) meta-labeling system that helps parents prevent their children’s access to adult-oriented webpages and mobile apps. In addition, the CP Reporting Tipline has earned global accolades for processing more than 1 million user reports to date. As with all of ASACP’s online child protection services, these tools are free of charge, thanks to the generosity of the association’s sponsors.

“ASACP is grateful to VerifyMyAge and VerifyMyContent for its commitment to the association by stepping up as our newest Corporate Sponsor, underscoring its leadership in today’s dynamic marketplace,” Henning concluded. “We encourage other brands to follow VerifyMyAge and VerifyMyContent’s lead in sponsoring the association and empowering our mission to improve child safety.”

To learn more about how your company can protect itself by protecting children, email tim@asacp.org.

About ASACP

Founded in 1996, ASACP is a nonprofit organization dedicated to online child protection. ASACP comprises two separate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. ASACP is a 501(c)(4) social welfare organization that manages a membership program that provides resources to companies to help them protect minors online. The ASACP Foundation is a 501(c)3 charitable organization responsible for the CP Reporting Tipline and RTA (Restricted To Adults) website labeling system.

ASACP has invested 26 years in developing progressive programs to protect minors, and its relationship in assisting the digital media industry’s child protection efforts is unparalleled. For more information, visit ASACP.org.

About VerifyMyAge and VerifyMyContent

KYC AVC UK Ltd incorporated in June 2019, trading under the brand name VerifyMyAge (VMA), and was founded to solve a specific identity authentication problem; age verification. VMA has rapidly become a global leader in age assurance technology, safeguarding children by providing frictionless and secure age verification and age estimation solutions for online products and services.

VerifyMyContent (VMC) is a more recent addition to the company’s range of safety tech solutions. VMC enables user-generated content platforms to provide a safe environment for creators, participants, and consumers of audiovisual content by utilizing a complex ecosystem of technologies to prohibit the publication of harmful and/or illegal content.