LOS ANGELES (June 12, 2012) — The Association of Sites Advocating Child Protection (ASACP) is proud to reveal several of the details surrounding its ongoing initiatives, focusing on its efforts to provide parents, policy makers and other stakeholders with relevant tools and information for online child protection.

In an effort to educate the public and inform its supporters within the digital media industry, ASACP has prepared the following data to illustrate the effectiveness of its actions, as well as the overall interest expressed in its mission by the Internet community at large.

As a snapshot of the association’s efficacy and reach, during the month of May, visitors to the ASACP.org website downloaded nearly 8,700 information-packed PDF files, including 6,491 copies of the association’s CP Hotline White Paper, along with 922 copies of its listing of unacceptable terms. ASACP’s guide to Dating Site Best Practices received 539 downloads; and visitors obtained 199 copies of the User Generated Content Site Best Practices. ASACP’s Membership Kit saw 548 downloads by interested parties during the month.

Parents also made good use of ASACP-provided resources, viewing the association’s listing of Parental Guidelines (www.asacp.org/index.php?content=parental_guidelines) 32,449 times, while the Child Protection Resources (www.asacp.org/index.php?content=resources) received 19,827 views in May. The “Links for Parents” page on the Restricted To Adults (RTA) sister site (www.rtalabel.org/index.php?content=parents), had 21,285 views during the same period.

Information about the RTA labeling program was also popular, with 3,807 downloads of the RTA Website Labeling Progress Report, and 1,420 downloads of “How to Label Your Site.”

“These latest numbers highlight the association’s continued relevance and the need for it to continue its valuable task,” ASACP Executive Director Tim Henning stated. “Whether on the fixed or mobile Internet, at-risk youth and their parents need a helping hand and entertainment media business owners need expert guidance.”

“It is this burden that ASACP bears,” Henning added. “But it can only be done with the help of the businesses and individuals most affected by these concerns.”

ASACP relies on the generous financial, material and technical support of its sponsors, members and contributors, some of whom provide the vital services and resources that the association requires in order to fulfill its mission.

“Thanks to the continued efforts of Cyber Stampede’s Rodney Thompson, winner of the 2012 ASACP Service Recognition Award, traffic to the association’s website has steadily risen, with more than 69,000 pages of our main website now indexed in Google,” Henning revealed. “This exposure helps ASACP to reach a wider audience, both in the United States and abroad, furthering its mission to keep children around the world out of and away from adult material.”

Many companies seek unique ways to support ASACP, such as Elevated X, which includes the RTA label automatically within the client sites of its award-winning content management system, and whose owner recently made a generous donation to help the ASACP Foundation. Other organizations provide exposure for ASACP and RTA at industry trade events and other functions, helping the association leverage its limited travel and operational budget.

“It is only through the dedicated efforts of staff and supporters that ASACP accomplishes its goals and furthers its efforts,” Henning concluded. “It has taken us a long time to get this far, but there is still much to do.”

For more information on how you or your company can become a part of the ASACP family and make a difference in the fight to protect children online, please contact tim@asacp.org.

About ASACP

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection.
ASACP is comprised of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults (RTA) website label (www.rtalabel.org). ASACP has invested nearly 15 years in developing progressive programs to protect children, and its relationship in assisting the adult industry’s child protection efforts is unparalleled. For more information, visit www.asacp.org.